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Our next seminar is titled ‘Positioning‘.
Have you ever wondered why Kelloggs Cornflakes sells at almost double the price of Sainsburys own brand when the product is almost indistinguishable?
Have you ever noticed that your purchasing choices are 90% habit and 10% rational choice.
These phenomena can be explained by a marketing concept called Positioning founded on observance of human behaviour when faced with a choice.
The concept of Positioning challenges business to find a territory or position in the mind of the customer that has no competition and become the market leader.
At Crunchers we believe that defining a Position is a foundation stone for any business. Distinct from Unique Selling Point or Mission, for it’s focus on the mind of the customer, it is the difference between jostling with the competition and leading the field.
The seminar is an opportunity to understand the concept more fully and work towards defining a Position for your business.
- Title: Positioning
- Speaker: Damion Viney
- Venue: The Rose Pub Function Room, 108 Forest Hill Road, East Dulwich SE22 0RS
- Maplink: Click Here
- Date: Monday 3rd June 2013
- Time: 7pm – 8.30 pm
Reaction from the our last seminar, the End Game, was generally highly favourable with feedback scoring overall value 9/10.
Comments from previous seminars include:
“You might think you are going to explore your finance and business, and Crunchers seminars give you the space and guidance to do just that. Don’t be surprised if you also explore the bigger picture of your life, how you spend time, and how to create a business that works, and works for you. I would highly recommend these seminars for anyone willing to explore what’s possible in business and how to get there.”
“Helped immensely breaking a big goal into small manageable steps.”
“I find these seminars very helpful and focusing. Powerful material clearly delivered. Workshop content with other business people was very useful and great networking without pressure.”
“Very useful and thought provoking”