A big part of the Xero experience, and indeed the cloud computing experience is the integrations between applications.   Xerocon exhibition hall was a thronged with stand holders hoping to ride the Xero wave with their particular add on application.

As we outlined in our Xerocon overview, the competition to become market leader in particular fields is fierce.  If you have never visited the Xero Add-on Marketplace it is worth a visit and if you have here are some of the exhibitors that we feel warrant a look:
 

And just in case you having trouble keeping up with the new add-ons: XU Magazine – a monthly digest of what is new in Xero.