Crunchers Accountants

Crunchers Accountants

Cloud Computing Seminar Report

Archive for October, 2012

Cloud Computing Seminar Report

Arguably only one thing drives economic development: technological innovation.  It is probably no co-incidence that eras of economic development tend to be named after technological advancements – the Stone Age, the Iron Age, the Industrial Revolution and now the Age of Silicon.

That being so, business cannot afford to ignore technology and our last seminar explored the possibilities of a new technology coming of age for small businesses – namely Cloud Computing.  Whilst not a new phenomenon, the technology now makes applications of the Cloud available and affordable to even micro businesses.

The seminar explored the history of the Cloud, reasons to use it and dealt with the most common concerns before turning to the following seven applications as examples of what is possible:
  • Google Docs and Drive
  • Xero
  • Capsule
  • MailChimp
  • Word Press
  • WorkflowMax
  • Geckoboard

The intention was not simply to show how these applications could perform buisness functions quicker and easier but also to show how they effectively made possible opportunities that were previously beyond the reach of most small businesses.

Feedback from the 15 attendees told us the seminar was up to our usual high standards.  The seminar scored 8/10 for overall value.  The following is a selection of written feedback:

“Great overview of the best cloud software services available to businesses.”
“I find these seminars very helpful to my business.”
“A must have for any business owner, great ideas, great knowledge.”
“Very good, inspiring.”
Register for next month’s seminar: The Mindset of the Entrepreneur, Mon 26th Nov.

The Psychology of Business

Being a small business owner is a revealing experience.  Don’t like asking for money?  Oops, your trade debtors is out of control!  Scared to hand over control?  Oops, you’re working 70 hour weeks.  Defensive about criticism?  Ouch, people don’t stop complaining!  Think you can’t mix with the big boys? Oh look, I’m swimming with the minnows!  Can’t admit you’re wrong?  Yikes – flogging a dead horse!

There aren’t many business owners who haven’t seen their strengths, weaknesses and beliefs writ large across their business.

The good news is that the way business holds a mirror to our foibles provides an excellent opportunity to transcend them.  Trader debtors out of control?  Great – time to get over asking for money.  Working 70 hour weeks? Great – time to start trusting others.  And so on – you get the picture.

Dig a little deeper and business throws up some highly interesting insights into the human condition.  In a nutshell, business is about risk but human nature is deeply risk averse.

This basic conundrum is played out all over business.  In marketing, there is huge value in being utterly different, yet most businesses look the same.  In sales, we talk about what we know – our product and it’s benefits, rather than explore the unknown – what the customer wants and thinks, what makes them tick.

In management we dictate rather than collaborate. Delivering our product we tend stick with ‘our way’, not because it is more efficient or delivers higher quality but because we know it, we are not required to innovate.  And planning the future, we tend not to invest because investment means – you guessed it – risk.

So business challenges us to fly in the face of our natural instincts, change our habits and let go of closely guarded beliefs, which reminds me of Crunchers motto: Grow, Be Free, Have Fun!